Product Design

Noctis is a fictional hair dye brand created as a design exploration that blends alternative aesthetics with a sense of mystique and elegance. Inspired by brands like Lunar Tides and the unique atmosphere of the White Monster's design, Noctis targets individuals who embrace alternative styles, self-expression, and bold visual identities.

The brand concept revolves around night, transformation, and identity, drawing from gothic and celestial imagery to craft a visual universe that feels both ethereal and rebellious. The packaging design reflects this duality: ornate, baroque-inspired frames and delicate linework meet vibrant, saturated color palettes, creating a striking contrast between darkness and playfulness.

Each product is presented in cylindrical containers with carefully crafted labels that feature intricate ornamental motifs and a distinctive logo, a ghostly feminine figure framed by lunar elements. The use of contrasting tones, from soft pinks to deep burgundies, mirrors the versatility and inclusivity of the brand, appealing to both light and dark aesthetics within alternative communities.